Home
Search History
Clear History
{{item.search_key}}
Hot Searches
Change
{{item.name}}
{{item.english_name}}
Subscribe eNews
Once A Week Once Every Two Weeks
{{sum}}
{{sum}}
Login

Please Login

Subscribe To Tags, See What You Want To See

Sign Up For Events, Expand your network

Unlock Private Messages, Participate In Interactions

 Register

Hi.{{userInfo.company_name_english||userInfo.truename_english}} Hi.{{userInfo.truename||userInfo.phone||userInfo.email}}

Applications

Röhm and partners establishes Europe-wide alliance for recycling PMMA

Novolex to acquire Pactiv Evergreen with US$6.7 billion

Covestro to invest pilot plant for chemically recycling of elastomers

Products

Dow enhances comfort experience in slabstock foam with cutting-edge polyether polyol

Clariant introduces new Plus series syngas catalysts to market

TMA AUTOMATION begins construction of office and production building in Poland

Activities

  • Round Table at Fakuma 2023: “Plastic – Recyclable Rather Than Problem Material!”

  • ArabPlast 2023 – The Success Journey Continues………..

  • GREAT NEWS! INAPA 2023 IS COMING BACK 24 - 26 May 2023 at JIExpo Jakarta, Indonesia

Pictorial

Industry Topic

ASEAN: The Next Manufacturing Hub

Innovative and Sustainable Packaging

Recycling and Circular Economy

CHINAPLAS

CHINAPLAS 2024 Focus

CHINAPLAS 2023 Focus

Exhibition Topic

Fakuma 2024 Highlights

CHINA FOCUS

K 2022 FOCUS

News Videos

strap belt winder | strap band winder | packing belt winder | packing band winder

Discover how Star Plastics processes recycled plastics

(Interview) CPCIF: How to achieve circular and economical

Conference Videos

【Mandarin session:Webinar playback】BASF:Tinuvin® NOR® 211 AR - High performing and value-in-use NOR® HALS® that can resist high levels of UV light, heat and acids

[Webinar playback] SABIC Webinar : Enabling a Circular Economy for Plastics Together

【Mandarin session:Webinar playback】The new generation application of Siriusvision inspection technology in the printing industry

Corporate/Product Videos

ENGEL adheres to the concept of circular economy, focuses on new plastics technology, and we are committed to provide our customers with suitable and high efficient injection molding solutions.

LSP -1600HDPE Three layer Solid Pipe Coextrusion Line

Zhuhai CPT Precision Mold Co.,LTD

Exhibition

Playback TECHHUB@CPRJ Live Streaming for CHINAPLAS

Events

Playback 5th Edition CHINAPLAS x CPRJ Plastics Recycling and Circular Economy Conference and Showcase

News
NEW
HOT
 Events
NEW
HOT
 Special
NEW
HOT
 Video
NEW
HOT
 Live
NEW
HOT
 eNews
NEW
HOT
 eBook
NEW
HOT
 Event Calendar
NEW
HOT
 Survey
NEW
HOT
 CHINA FOCUS
NEW
HOT

Home > News > Packaging

Takeaways: 4 success factors for reuse and refill packaging

Source：Adsale Plastics Network Date ：2024-07-15 Editor ：RC
Copyright： This article was originally written/edited by Adsale Plastics Network (AdsaleCPRJ.com), republishing and excerpting are not allowed without permission. For any copyright infringement, we will pursue legal liability in accordance with the law.

To scale reuse and refill product is key to reducing use of virgin plastic. TRANSFORM initiative, a joint initiative between Unilever, the UK’s Foreign, Commonwealth & Development Office (FCDO) and EY, is set up to supports a range of enterprises testing and scaling different packaging models.

 

It provides market-based solutions to small and medium-sized enterprises (SMEs) and entrepreneurs, as well as funds for SMEs, to tackle packaging challenges regarding key environmental problems.

 

Through TRANSFORM initiative, a few reuse/refill business models are built in Africa and Asia, from four enterprises – Alner, Bopinc, Novek and Refillable. A few considerations are required when building reuse/refill packaging model.


TRANSFORM initiative_Africa store with refill_480.JPG


A store with refill detergent at Kenya, Africa.

 

Consideration 1: Choice of product

 

Brand owners must develop partnerships with retailers and, at the same time, work together to change consumer shopping patterns.

 

It is important to prioritize items that are more suitable for reuse/refill packaging, and that can be launched and scaled quickly, and to support consumers through behavior change.

 

For example, for home care products, consumers prefer functional packaging and are less concerned about its design. On the other hand, packaging for personal care products needs to be more appealing.


TRANSFORM initiative_refill detergent_480.JPG


Home care products, such as detergent, are more likely to be accepted for refill packaging by consumers.

 

Labels can also be used to add brand and product information to these packs.

 

Consideration 2: Type of solution required

 

Understanding the technology, consumer and regulatory requirements in a market will determine if a high- or low-tech solution is right.

 

High-tech machines are better to ensure product quality, but they come at a cost. This is a challenge when operating with low margins and in low-income markets.

 

“Aside from the obvious environmental advantages, the biggest benefit of refill models in low-income markets is providing consumers with cost savings, as they are paying just for the product and not the packaging,” explained Zahid Mitha, CEO of Novek, Africa.

 

Low-tech solutions are much easier to set up and scale across multiple locations, meaning they probably have more potential for creating impact at scale. They also have lower operating costs which is beneficial in low-income markets.

 

Consideration 3: Product quality

 

Refill models can be perceived as allowing for product tampering, which is a concern for both brands and consumers. Therefore, brand owners must plan strategies to build trust from retailers and consumers.

 

A low-tech solution to this problem is sampling to ensure product quality is correct and consistent, while a more sophisticated solution is to provide product traceability through the refill machine reporting each dose back to the manufacturer.

 

Consideration 4: Expand the knowledge and engagement

 

Shopkeepers can be reluctant to adopt new technology. However, once they were convinced, they can facilitate the model’s success by selling the idea to their customers. This can be achieved through education and training for store owners on environmental and cost benefits of refill packaging.

 

Last but not least, engaging local community champions, such as store owners, local communities and NGO leaders, can encourage the promotion of refill packaging. It is also important to build trust with people, for instance through educational workshops that explain the concept of refill, and the benefits to them and the environment.


 Like 丨  {{details_info.likes_count}}
Packaging
Sustainability
 KunRun Machinery(Shanghai) Co.,Ltd.      
 FCS-Group      
 HAITIAN INTERNATIONAL HOLDINGS LIMITED      
 Rongsheng Petrochemical Co., Ltd.      

The content you're trying to view is for members only. If you are currently a member, Please login to access this content.   Login

Source：Adsale Plastics Network Date ：2024-07-15 Editor ：RC
Copyright： This article was originally written/edited by Adsale Plastics Network (AdsaleCPRJ.com), republishing and excerpting are not allowed without permission. For any copyright infringement, we will pursue legal liability in accordance with the law.

To scale reuse and refill product is key to reducing use of virgin plastic. TRANSFORM initiative, a joint initiative between Unilever, the UK’s Foreign, Commonwealth & Development Office (FCDO) and EY, is set up to supports a range of enterprises testing and scaling different packaging models.

 

It provides market-based solutions to small and medium-sized enterprises (SMEs) and entrepreneurs, as well as funds for SMEs, to tackle packaging challenges regarding key environmental problems.

 

Through TRANSFORM initiative, a few reuse/refill business models are built in Africa and Asia, from four enterprises – Alner, Bopinc, Novek and Refillable. A few considerations are required when building reuse/refill packaging model.


TRANSFORM initiative_Africa store with refill_480.JPG


A store with refill detergent at Kenya, Africa.

 

Consideration 1: Choice of product

 

Brand owners must develop partnerships with retailers and, at the same time, work together to change consumer shopping patterns.

 

It is important to prioritize items that are more suitable for reuse/refill packaging, and that can be launched and scaled quickly, and to support consumers through behavior change.

 

For example, for home care products, consumers prefer functional packaging and are less concerned about its design. On the other hand, packaging for personal care products needs to be more appealing.


TRANSFORM initiative_refill detergent_480.JPG


Home care products, such as detergent, are more likely to be accepted for refill packaging by consumers.

 

Labels can also be used to add brand and product information to these packs.

 

Consideration 2: Type of solution required

 

Understanding the technology, consumer and regulatory requirements in a market will determine if a high- or low-tech solution is right.

 

High-tech machines are better to ensure product quality, but they come at a cost. This is a challenge when operating with low margins and in low-income markets.

 

“Aside from the obvious environmental advantages, the biggest benefit of refill models in low-income markets is providing consumers with cost savings, as they are paying just for the product and not the packaging,” explained Zahid Mitha, CEO of Novek, Africa.

 

Low-tech solutions are much easier to set up and scale across multiple locations, meaning they probably have more potential for creating impact at scale. They also have lower operating costs which is beneficial in low-income markets.

 

Consideration 3: Product quality

 

Refill models can be perceived as allowing for product tampering, which is a concern for both brands and consumers. Therefore, brand owners must plan strategies to build trust from retailers and consumers.

 

A low-tech solution to this problem is sampling to ensure product quality is correct and consistent, while a more sophisticated solution is to provide product traceability through the refill machine reporting each dose back to the manufacturer.

 

Consideration 4: Expand the knowledge and engagement

 

Shopkeepers can be reluctant to adopt new technology. However, once they were convinced, they can facilitate the model’s success by selling the idea to their customers. This can be achieved through education and training for store owners on environmental and cost benefits of refill packaging.

 

Last but not least, engaging local community champions, such as store owners, local communities and NGO leaders, can encourage the promotion of refill packaging. It is also important to build trust with people, for instance through educational workshops that explain the concept of refill, and the benefits to them and the environment.


全文内容需要订阅后才能阅读哦~
立即订阅
五大电子书下载 automatic blow molding machine

Leave Comment

Submit

All Comments

No Comment

{{VueShowUserOrCompany(itme.user)}}

{{ toolTimes(itme.updated_at,'s') }}

{{itme.body}}

Reply   
Submit
{{VueShowUserOrCompany(itmes.user)}} {{ toolTimes(itmes.updated_at,'s') }} Reply

{{itmes.body}}

Submit

Recommended Articles

Packaging
Novolex to acquire Pactiv Evergreen with US$6.7 billion
 2024-12-19
Packaging
Viscofan develops sustainable multilayer sausage casing with bio-circular PA6 from Envalior
 2024-12-17
Packaging
BOTTLE4FLEX Project develops 100% recyclable skinpack packaging from rPET
 2024-12-03
  Rachel 管理员
Packaging
Starlinger acquires woven packaging division from W&H
 2024-11-29
Packaging
LG Chem and Reifenhäuser to bring MDO PE films to a broad market
 2024-11-29
Packaging
UNITED CAPS' KINDCAP wins gold prize at swop 2024
 2024-11-28
MAAG Bannner Ad (EN) Maguire Bannner Ad (EN)

You May Also Like

{{[item['category']['name'],item['category']['english_name']][lang]}}
{{VueShowUserOrCompany(item.author)}} {{VueShowDisplayName(item.author)}}
Sponsored
{{item.title}} {{item['summary']}}
{{itags.name}}
{{item.updated_at}}
 {{item.likes_count}}       {{item.comments_count}}
  • Must See
    • News
    Images
    Watch it
1
(INC-5 Direct) China at forefront of plastics treaty talks
2
(Interview) Generating US$26 million with 5 injection molding machines
3
End pollution: Plastic Europe urges INC-5 negotiators to include EPR
4
ELV recycling in China: Insights
5
Eastman Aventa materials rapidly biodegrade in seawater
1
Antioxidant DSTDP
1
Trip to South Korea: A visit to Hyundai Motorstudio Busan
2
(Interview) IPE: 5 steps to address plastic pollution
3
Trip to South Korea: Meeting an old friend and contributor
4
Trip to South Korea: INC-5 opens today
5
Trip to South Korea: Different practices, same goal
  • Hot Specials

You May Be Interested In

Change
  • People
  • Company
loading... No Content
{{[item.truename,item.truename_english][lang]}} {{[item.company_name,item.company_name_english][lang]}} {{[item.job_name,item.name_english][lang]}}
{{[item.company_name,item.company_name_english][lang]}} Company Name    {{[item.display_name,item.display_name_english][lang]}}  

Polyurethane Investment Medical Carbon neutral Reduce cost and increase efficiency CHINAPLAS Financial reports rPET INEOS Styrolution Evonik Borouge Polystyrene (PS) mono-material Sustainability Circular economy BASF SABIC Multi-component injection molding machine All-electric injection molding machine Thermoforming machine

Takeaways: 4 success factors for reuse and refill packaging

识别右侧二维码，进入阅读全文
下载
x 关闭
订阅
亲爱的用户，请填写一下信息
I have read and agree to the 《Terms of Use》 and 《Privacy Policy》
立即订阅
Top
Feedback
Chat
News
Market News
Applications
Products
Video
In Pictures
Specials
Activities
eBook
Front Line
Plastics Applications
Chemicals and Raw Material
Processing Technologies
Products
Injection
Extrusion
Auxiliary
Blow Molding
Mold
Hot Runner
Screw
Applications
Packaging
Automotive
Medical
Recycling
E&E
LED
Construction
Others
Events
Conference
Webinar
CHINAPLAS
CPS+ eMarketplace
Official Publications
CPS eNews
Media Kit
Social Media
Facebook
Youtube
Adsale Group ｜  About Us ｜  Terms of Use ｜  Privacy Policy ｜  Contact Us ｜  Media Kit ｜  Consent Letter for Processing Personal Data ｜